BirthME, Doulas

And over white, the logo employs the darker shades of blue.Overall, the identity takes on a dark, monochromatic look over a white background. We get a legendary team name without a cartoonish logo. The choice was a fan favorite and ends 19 months of speculation. The logos are brilliant pieces of design that deserve to stand for decades to come. The logos are brilliant pieces of design that deserve to stand for decades to come. I remember wondering why such a great color scheme wasn’t really in use in the NHL.

Though I am curious how the “S” might’ve looked the darker midnight tone—like what’s used for the secondary mark when it’s over white.Speaking of which, check out the details of the anchor logo.The attention to detail in every line is astounding. So many cool little pieces to the puzzle—and there’s probably more we’ll be discovering in the days and weeks to come.For now, what’s your immediate reaction to the Seattle Kraken and their new logos and uniforms?The time has come. And even as the identity sets itself apart from the crowd, it still connects to its Seattle sports brethren through a maritime theme—the Seahawks, the Mariners, the Sounders... and the Kraken!The internet is awash with opinions today—this one included.
The backstory of how the Seattle Kraken made Everett Fitzhugh the first Black team broadcaster in NHL history started with a reply to an unlikely email. But even the white one is working for me here. Seattle's NHL team, which will make its debut in the 2021-22 season, on Thursday finally announced its name -- the Kraken -- as well as a color scheme: icy blue and navy blue with sharp red accents. And even as the identity sets itself apart from the crowd, it still connects to its Seattle sports brethren through a maritime theme—the Seahawks, the Mariners, the Sounders... and the Kraken!The internet is awash with opinions today—this one included. It was suggested and championed by the fans,” Seattle CEO Tod Leiweke said.In opting for the sea creature of Scandinavian folklore, Seattle bypassed options like Sockeyes, Evergreens or Metropolitans, the last of which would have been a nod to Seattle’s hockey history.



One that at the very least ends in “s,” right? Though I am curious how the “S” might’ve looked the darker midnight tone—like what’s used for the secondary mark when it’s over white.Speaking of which, check out the details of the anchor logo.The attention to detail in every line is astounding. The beveling used across all of the marks gives them a dynamic, three-dimensional style that you can almost feel.Before we move on to get a closer look at each logo, let’s take a moment to appreciate the unique color palette.Midnight is the darkest blue the brand creators at Adidas could implement without it being basically black. The NHL will add a 32nd team next season, and now we know its name. After a long wait, Northwest hockey fans will be cheering on the Seattle Kraken when they hit the ice to start the 2021-22 season.
Our hockey team, it seems, will be no different.Though this name has been rumored and written about for some time, if it comes as a surprise to you, you may be wondering what a kraken is, exactly.Well first of all, it’s not real. Since then we’ve been waiting and wondering and wondering some more. The NHL’s newest expansion team will be named the The name conjures a menacing creature from the depths of the sea. There will be no mistaking this team for any other. A large influx of Scandinavian immigrants arrived in the Northwest U.S. at the turn of the 20th century. We tend to break from norms at every opportunity.